About the campaign

Through national PSA communications, virtual and in-person events, free digital resources and more, we are changing the cultural conversation around mental health through:

• Normalization: Reframing attitudes and perceptions around mental health and the importance of seeking help.
• Education: Helping individuals learn signs and symptoms of mental health struggles, understand how to check in on themselves, and know what to say and do for others who may be struggling.
• Connection: Encouraging the adoption of help-seeking behaviors and offering culturally relevant resources.

This campaign is part of the Ad Council’s Mental Health Initiative, which unites brands, marketers, media companies and nonprofits to address the mental health crisis throughout the U.S. The Mental Health Initiative is supported by a founding investment from the Huntsman Mental Health Foundation.

Huntsman Mental Health Foundation (HMHF) is transforming the way mental health is treated and researched. HMHF raises funds and awareness for Huntsman Mental Health Institute, which provides inpatient and outpatient mental health services at the University of Utah’s main campus, the newly opened Crisis Care Center in South Salt Lake and other clinics and support services across the state. Additionally, HMHF supports innovation in all areas of mental health. From K-12 curriculum development to critical mental health crisis response services, including the 988 Suicide and Crisis Line and the SafeUT app, HMHF helps these important programs reach those who need them most.

The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change. For more than 80 years, the nonprofit organization and its partners in advertising, media, marketing and tech have been behind some of the country's most iconic social impact campaigns – Smokey Bear, Friends Don’t Let Friends Drive Drunk, Tear the Paper Ceiling and many more.