About the campaign

The “Love, Your Mind” campaign, from the Huntsman Mental Health Institute and the Ad Council, offers inspiration, community and educational resources to encourage people across the U.S. to be more open and proactive when it comes to their mental health. 

Our mission

Through national PSA communications, virtual and in-person events, free digital resources and more, we are changing the cultural conversation around mental health through:

  • Normalization: Reframing attitudes and perceptions around mental health and the importance of seeking help.
  • Education: Helping individuals learn signs and symptoms of mental health struggles, understand how to check in on themselves, and know what to say and do for others who may be struggling.
  • Connection: Encouraging the adoption of help-seeking behaviors and offering culturally relevant resources.

This campaign is part of the Ad Council’s Mental Health Initiative, which unites brands, marketers, media companies and nonprofits to address the mental health crisis throughout the U.S. The Mental Health Initiative is supported by a founding investment from the Huntsman Mental Health Institute

The “Love, Your Mind” campaign resources were developed by Huntsman Mental Health Institute and the Ad Council in consultation with a panel of experts representing the Black, Hispanic, rural, LGBTQ+ and Asian American and Pacific Islander (AAPI) populations. Additional guidance for the campaign has been provided by a coalition of mental health organizations.