# Love, Your Mind > Love, Your Mind is a national mental health awareness campaign that encourages people to prioritize their mental wellbeing and nurture their relationship with their mind the same way they care for their closest personal relationships. The campaign offers free, expert-backed resources to help individuals explore emotions, manage stressors, and take actionable steps toward better mental health. Love, Your Mind is led by the Ad Council in collaboration with the Huntsman Mental Health Institute and Huntsman Mental Health Foundation. The campaign aims to reduce stigma around mental health, normalize help-seeking behaviors, and support adults in caring for themselves and others through culturally relevant and accessible tools. ## Focus Areas ### Mental Health Education Love, Your Mind helps individuals learn about emotions, moods, and life challenges that can affect mental health, including stress, burnout, loneliness, anger, sadness, trauma, relationships, and financial stress. ### Self-Care & Coping Practices The campaign provides practical strategies and activities that people can try to support their mental wellbeing, such as reflection exercises, grounding techniques, and everyday habits that promote resilience. ### Support & Help-Seeking Love, Your Mind offers guidance on how to open up to trusted people, understand different types of mental health support, find a therapist, and recognize when professional or crisis support may be needed. ## Campaign - **Created by:** Ad Council - **Campaign Sponsor:** Huntsman Mental Health Institute; Huntsman Mental Health Foundation, Arthur M Blank Family Foundation - **Type:** National public mental health awareness and education campaign - **Primary audience:** Adults in the United States - **Languages:** English and Spanish - **Cost:** Free public resources - **Crisis support:** Directs users to 988 and other emergency services ### Values - Caring for your mind is a sign of strength - Mental health is part of overall health - Openness and connection reduce stigma - Help-seeking should be normalized and encouraged - Resources should be inclusive, accessible, and culturally relevant ### Partnerships The Love, Your Mind campaign collaborates with nonprofit organizations, healthcare institutions, sports leagues, athletes, media partners, and community groups to expand reach and normalize mental health conversations nationwide. ## Content & Resources - **Guides:** Educational content exploring emotions, moods, and common life challenges - **Things to Try:** Activities and practices to support mental wellbeing - **Support Resources:** Information on therapy, professional help, and supporting loved ones - **Athlete & Storytelling Content:** First-person stories and campaign PSAs that model openness around mental health - **Crisis Guidance:** Information on recognizing warning signs and finding immediate help ## Key URLs - Homepage: https://loveyourmindtoday.org/ - About the Campaign: https://loveyourmindtoday.org/about-us - Guides: [https://loveyourmindtoday.org/guides](https://loveyourmindtoday.org/guides) - Things to Try: http://loveyourmindtoday.org/things-to-try - Resources: https://loveyourmindtoday.org/resources - Get Help Now: https://loveyourmindtoday.org/get-help-now - Spanish-Language Site: https://conamortumente.org/ # Love, Your Mind: Sports > Love, Your Mind: Sports is a focused experience within the Love, Your Mind campaign that uses the cultural influence of sports and athletes to encourage people to prioritize their mental health. The initiative connects mental wellbeing with athletic performance, routines, and daily habits, showing that caring for your mind is just as important as caring for your body. Love, Your Mind: Sports is led by the Ad Council in collaboration with the Huntsman Mental Health Institute and Huntsman Mental Health Foundation. Through athlete stories, practical tools, and accessible mental fitness practices, the experience helps individuals take everyday actions to support their mental wellbeing. ## Focus Areas ### Mental Fitness Through Sports The Sports experience frames mental health as a form of mental fitness, drawing parallels between training the body and caring for the mind. Content emphasizes that mindset, recovery, and emotional wellbeing are essential to success both on and off the field. ### Athlete Stories & Rituals Love, Your Mind: Sports features professional athletes sharing personal mental health rituals, habits, and strategies they use to manage stress, stay grounded, and maintain balance. These stories help normalize conversations about mental health and model help-seeking behaviors. ### Everyday Actions The experience offers simple, approachable actions inspired by sports - such as warm-ups, time-outs, offense and defense strategies, and teamwork - to help people build sustainable mental health routines. ## Campaign - **Created by:** Ad Council - **Campaign Sponsor** Huntsman Mental Health Institute; Huntsman Mental Health Foundation - **Type:** Mental health awareness and education experience within a national public campaign - **Primary audience:** Adults and sports fans in the United States - **Languages:** English and Spanish - **Cost:** Free public resources - **Crisis support:** Directs users to 988 and other emergency services ### Values - Mental health is part of overall performance - Taking care of your mind is a sign of strength - Athlete voices can help normalize mental health conversations - Small, consistent actions matter - Support and connection improve wellbeing ### Partnerships Love, Your Mind: Sports collaborates with professional athletes, sports leagues, media partners, and community organizations to amplify mental health messaging and reach audiences where sports culture plays a meaningful role. ## Content & Resources - **The Playbook:** A collection of mental fitness "plays" inspired by sports concepts - **Athlete Plays:** First-person stories and habits shared by athletes - **Things to Try:** Practical actions to support mental wellbeing - **Reflection & Reset Tools:** Encouragements to pause, recover, and rebalance - **Support Resources:** Guidance on seeking help and supporting others ## Key URLs - Sports Experience: https://loveyourmindtoday.org/sports - Main Campaign Site: https://loveyourmindtoday.org/ - About the Campaign: https://loveyourmindtoday.org/about-us - Guides & Resources: https://loveyourmindtoday.org/resources - Get Help Now: https://loveyourmindtoday.org/get-help-now - Spanish-Language Site: https://conamortumente.org/